Galettes St Michel TVC l "The Zoo" + "The Space"

These are two of our firsts commercials, we made them in 2008. As always, we directed and designed all the elements and were actively involved in the post production. The brand of biscuit Galettes St Michel is very famous in France but in general quite conservative, and those commercial had some success at that time with a massive viral impact thanks to great online campaign that came along. Which one is your favorite ? Directors: Ben&Julia Agency : Australie Production: Stink Paris Post-production: Nighshift DOP: David Nissen

Galettes St Michel TVC l "The Zoo" + "The Space"
 
When Agency Australie (Paris) asked Ben&Julia Studio to create 2 TV Commercials for the famous french brand of biscuits Galettes St Michel, the Britain soul of Ben (Créac'h) was flattered and Julia's brain started to boil.
We wanted to create vivid coloured films, total opposite to desaturated, greenish commercial that we see everywhere in order to make the films pop out.
The result is a very successful campaign, decidedly mixed media, accompanied with an engaging viral / online campaign.
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